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The Difference Between Dofollow and Nofollow Backlinks

03/12/2018 12:00 AM by SEO Tools HQ in Seo


What are the differences between Nofollow links and Dofollow links? We already have it clear about what link building is and backlinks are. Well, things get a little more complicated. 

Getting inbound links is important both to let you know and for Google to recognize you as a relevant website. Now, you can distinguish two types of links that are known as do follow links and no follow links. To the naked eye they are the same; they do not interfere with the user and both benefit you. Nevertheless, the main difference between dofollow links and nofollow links lies in whether they transmit power, otherwise known as link juice.

What is a Dofollow Link?

Dofollow links are those links that are usually put by default, so you do not need to know how they are put. They do not need any special HTML attribute to place them.

A dofollow link is used to tell Google "spiders" to follow and track it when they detect it on a web page. This way, the destination page of the link receives authority (link juice) from the website that linked it and that site is telling search engines that it recognizes the page it is linking to.

What is a Nofollow Link?

Unlike dofollow, these types of links differ in their HTML attribute rel = "nofollow"

In general, nofollow links are put by default in most forums and in the comments of almost all blogs and websites. You can also add them by adding the rel = "nofollow" attribute, as you can see in the example.

The Function of rel Nofollow SEO The Difference Between Dofollow and Nofollow Backlinks

Nofollow links were created with the aim of diminishing the SPAM or the quality of the links used for this concept coined by Matt Cutts, who was in charge of many search engine functions and updates at Google.

The difference between dofollow and nofollow links is mainly that the latter does not transmit authority to the destination of the link.

This is achieved thanks to the rel = "nofollow" attribute that tells Google spiders not to follow that link, although this does not mean that it does not index the destination page (for that is the attribute "noindex"). You can use the link analyzer tool to check if your incoming links are follow or nofollow.

Advantages and Disadvantages of Dofollow and Nofollow links

Rel Dofollow Links Advantages

  • They transmit authority to the destination website (external or internal). This transmission of authority is known by the name of link juice.
  • Getting them can improve web positioning.
  • Putting dofollow links from your website to another one of relevance it could also help you in position even if you transmit authority.

Disadvantages

  • An excessive amount of this type of link is counterproductive and your website may be penalized by Google.
  • Transmits authority (It is also a disadvantage if it is your website that uses them to link others).
  • If you put internal dofollow links (from your website to another part of your website), also the authority will be diluted between the source page and the destination of the link. But this does not have to be necessarily bad.

Nofollow links Advantages

  • They are still links. Even if they do not give you more authority, readers who see that link will be able to go to your website. So that you will increase your quality web traffic.
  • You can use them to not transmit authority towards the destination of the link, but keep in mind that this force will be consumed (that is, you will lose it).
  • If someone tries to collapse some link in the comments of the blog and you did not notice, at least does not "suck" your authority.

Disadvantages

  • They do not transfer authority to their destination but they do consume it. 
  • They do not help web positioning as directly as dofollow links.

Do Nofollow Links Help SEO?

A link is a link, be it dofollow or nofollow. And both Google and the users like links; as long as they are meaningful and for some reason. However, it is still important that you actively check backlinks coming to your site.

If you have the possibility of obtaining a nofollow link, do not go back. It's clear that they do not help as much as a dofollow link but it's a good way to get visitors. Even if link juice is not transmitted, you will have a link where you can click on anyone who sees it. So, when to use a nofollow link and when to use a dofollow link?  Speaking from the perspective in which you create outbound links towards other websites, it is important to keep in mind that using dofollow links is not a bad idea even if you transfer part of your authority. In fact, the normal thing is that they are dofollow.

For it, you should use dofollow links to websites that are important and of quality for your readers. Among these examples, we can find newspapers and digital magazines, Wikipedia, recognized websites, universities, blogs that you follow and know that they are trusted, etc.

On the contrary, if you are going to link to a website that you do not trust, it will always be better to use a nofollow link for the sake of your web positioning. In other words, with a "nofollow" you tell Google that you do not take responsibility for the quality (whether good or bad) of that website.

Nofollows are also used in affiliate links and it is more than recommended to have it that way. Even Google itself recommends it.

Is it Better to Focus on Getting Only Dofollow Links? The Difference Between Dofollow and Nofollow Backlinks SEO

For the features that we have seen throughout the article, you can think that it is much better than the links that lead to your website are all dofollow.

But the reality is different.

The idea is to have a more or less equal proportion between dofollow and nofollow links. Normally, blogs usually have more of the nofollow if you comment on other blogs. There is the talk of a percentage of 30-40% for dofollows and 70-60% for nofollows. But keep in mind that Google algorithms are updated every so often, so this ratio should be taken as a guideline. If you have 60% dofollow and 40% nofollow, it will not negatively affect you either. The case is that it does not sing too much to have an excessive number of dofollow links. Use the website links count checker tool to see how many incoming links your webpage has.

For a long time, it has been possible to verify how Google penalized the websites that received a large number of dofollow links and whose proportion was far above the nofollow links. In addition, with the update of Google Penguin 4.0, Google checks will be done in real time. Those websites that receive too many dofollow links in a very short time will be hunted right away.

In Conclusion

To improve your web positioning you should focus utilize OnPage SEO above all. But if you want to implement a link building strategy you must take into account everything explained in this article. However, we want you to be clear about one thing: It is not as important how many backlinks a website has, but the quality of these.

It will always be more important to get a link from a relevant web of your topic that can report traffic, than having several backlinks from blogs or websites that have nothing to do with your topic. As we have seen throughout the post, if you want to upload positions in the SERPS (search results) It is best to have dofollow and nofollow links in an appropriate ratio.

There are differences between dofollow and nofollow links but getting those links will always be better than not having them.