It's time to look into SEO Writing and how to write SEO content for a website. If you've been in the world of blogging and SEO you probably already know how important content is for your website to rank. You can see what Google is considering when determining what an article is about and how important it is among the other content that speaks about the same topic. This way you can write SEO content that Google likes and the user likes too.
So whether you decided to create a free blog or if you opted for the professional option you nned to know how to write a fully optimized article for SEO purposes and start positioning in the search engines.
SEO writing is a form of writing that is designed to help webites increase their visibility in major search engines such as Google and Bing. The aim is to create high-quality content that can appear on the first few results pages for a search. Length of content is crucial when it comes to this so consider using a word counter tool and plagiarism checker to analyze your content before you make it go live.
It is clear that the titles mark the theme of what is going to be discussed in the subsequent paragraphs, so it is normal that Google gives much importance to these. And not only Google but also have to be clear and specific enough for readers to know what they are going to read next.
In some of these titles, it is important that the keywords appear for SEO purposes.
In addition, another key point is to create eye-catching titles. However, not all titles have the same priority for Google, so let's see them according to their importance for web positioning.
The Title or SEO Title
Here there are many people who doubt or do not really know what the title of an article or page is.
The title is the header that you see in Google search results and the phrase that will appear in the browser tab where you have that article open.
Do not confuse it with the H1 title that appears as the title of the articles!
It is very important that the keyword appears in this title.
Furthermore, the more to the left the keyword is, the better. But this is more complicated since you have to keep in mind that it has to be a striking title that captures the user's attention so that it clicks on your article and not on that of another blog.
The H1, H2, H3, H4, H5, H6 Tags
These titles are already better known, and without a doubt, when writing an SEO text you must take them into account.
They are what WordPress identifies as "Title 1" (h1), "Title 2" (h2), "Title 3" (h3), etc.
Of course, these titles must be placed in order of hierarchy. Do not put an h3 if it is not included in any h2, for example.
There is evidence that the web positioning of an article is improved if it only has a single title h1. However, it has also been possible to position an article with several h1.
Therefore, once you have written your title in the WordPress section enabled for it, do not rewrite any other h1 title; follow with titles h2.
Now, what should be written in the h1?
Well, it must be a title different from the "Title" but it looks like a lot. Of course, you must also include the keyword.
Without going any further, we will give you an example:
The "Title" is "SEO Writing" which is how it will appear in Google.
And the title h1 is SEO Writing: SEO Content Writing Tips.
The rest of titles are h2, h3, and h4.
For the titles h2, h3 and successive it is not necessary to include the keyword although you can always put some synonym of it in some h2.
Do not fall into the over-optimization of keywords, because Google may catch you!
As you go down the hierarchy of titles, the importance they have to position in Google generally decreases.
The URL is the link linked to the article you are writing. And, as it could not be otherwise, it is also taken into account by Google. In this case, Google loves short URLs with the keyword and that have a semantic relationship. That means, it is better to put a short phrase or just the keyword than to put too many disconnected words.
As for using articles and prepositions in the post URL, there is a variety of opinions. You can find articles in the top positions of Google where they include in the URL articles and prepositions; and others where not.
Keyword density is the percentage in which said keyword appears in the total word count of an article.To see it use the WordPress plugin Yoast SEO if you use WP. This tool shows you the exact percentage of the keywords and will also help you with almost everything I am explaining in this post. You can also use our keyword density checker tool as well to analyze your page.
Unfortunately, the keyword density varies greatly depending on the subject of the article and other factors. However, it is usually recommended that the keyword density is between 0.5% and 1.2%.
In addition to the titles, when writing an article to position it in Google you can see that there are other ways to highlight keywords. The fact of highlighting words indicates both Google and the reader that they are important words and that is why Google uses them to better position an article among its search results.
But beware, do not mess with italics, bold and underlined without any clue to all the keywords. Using this method for Google to keep you in mind is fine, but abusing it can make reading the article difficult. More than just highlighting the keyword, try to highlight entire sentences that you really believe are important.
Adding links to an article improves SEO positioning whether they are internal or external as long as two fairly obvious requirements are met:
Google loves lists, and so do people. They are concise and just so easy to digest. It is a universal truth. You only need to take a look at Wikipedia (which is always well positioned) and see that it is full of lists everywhere.
For this, we recommend writing lists whenever you can use them to explain something or use the plugin Table of Contents Plus. This free plugin will be responsible for creating an ordered list of all the titles of the article at the beginning of this. You can try using an article rewriter tool for other content if you are struggling to make some.
Implementing multimedia content in your articles gives you 3 advantages for web positioning:
1. Nice articles that are easy to read and follow.
2. Increase the time a reader spends on the article.
3. Improved SEO or web positioning as a result.
Regarding the number 1 advantage, there is little to say; we are all more comfortable reading something and have some image, video or sound that can give us more information.
Advantage 2 makes the time spent by a reader on an article is greater (for example the time it takes to reproduce a video from start to finish) and this is taken into account by Google that could help in the ranking of search results (also called SERPs).
The last advantage not only comes as a result of increasing the time they spend on our website but also Google will detect this multimedia content and you will see that the value provided is much greater if there was only text.
In addition to what we just told you about the multimedia content, It is important that you put an ALT attribute on all the images that you include in your articles. This is an HTML attribute that you can find in the images of your WordPress with the name of "Alternative Text". It is important that both the title of the image and the alternative text contain the keyword.
It is a factor that Google has enough in mind and that you should not forget. So if you already have a blog and you have forgotten this detail, go quickly to put it in all the images and you could see how your articles start to move up positions in Google by following this SEO for images guide.
Do not forget to optimize images before uploading them to WordPress to improve SEO!