How to do Keyword Research
Keywords are one of the great challenges that any webmaster faces when planning the positioning of a site. Therefore, choosing these key phrases well is a determining factor in achieving quality visits. Thorough research and patience will be fundamental in our particular search for the holy grail of amazing website traffic, and knowing how to do keyword research is going to help you go a long way.
In this very transcendental process for the future of our website, we have to try to forget what we “believe we know” about our audience or clients. In many occasions, we will be surprised of which are the words by which they look for us. The owner of an online shoe store may think that their ideal key phrase is “fashion shoes” when in fact what their potential customers are looking for is “cheap shoes online”.
Keyword research is one of the most important, valuable and highly profitable activities in the field of search engine optimization and marketing.
It’s not always about getting visits to your website, but about getting the right visits. The usefulness of this intelligence cannot be overemphasized – with keyword research you can predict changes in demand, respond to changes in market conditions, and offer the products, services, and content that users are already actively looking for. In the history of marketing, there has seemingly never been a barrier so easy to overcome when it comes to understanding the motivations of consumers in virtually every niche – it would be almost a crime not to take advantage of it.