Off Page SEO Checklist

Off Page SEO is defined as the actions that we carry out off your website to improve SEO or web positioning. SEO is very important because it adds credibility to your website, improves brand awareness and allows users to find what they are looking for. The basis of the strategies for this type of search engine optimization are the links, which are one of the main providers of traffic to your website. This is what this is all about, and exactly why you need an Off Page SEO Checklist.

Before launching yourself to look for places to leave links, you have to start with your site; offer a good image for the public: clear and clean design, good SEO optimization, usability, and user experience, accessibility, reliability, speed, good content, the reputation of the domain, etc.

Off Page SEO is the SEO that takes place outside your web pages. It is, in essence, what tells the search engines what others think of your website. As you can imagine, having a good SEO Off Page strategy is very important for your organic positioning. It is a clear indicator of the relevance of your page to other users.

Although it may sound a little unfair, for the search engines it is very important what others think of you. Keep in mind that, after all, they are nothing more than robots Off Page SEO Checklistformed by thousands of algorithms (incomprehensible to most of us) that can not comment on whether a page is good or not the same as a human would.

If Google (or any other search engine) sees that your page is being linked by other sites that it considers relevant, it may think ” Hmm, maybe it’s because it has good content, let’s rank it”. Of course, this is not so easy and does not work exactly like that (hopefully).

Imagine that you are going to start a link building strategy and you have to search for websites. forums, or directories to leave links. Would you leave it anywhere? Or would you look at the aspect of the website, the design, the usability, and structure? If you find two similar pages; you would always tend to link to the one that gave a more professional image. Therefore, a good design and good user experience help when getting links.

It’s no use having an SEO Off Page strategy without a good landing page. If you do not have good content, nobody is going to want to share your page. And that’s precisely what off page SEO is about; that third parties share your content, mention you, link you and, in essence, act as “preachers” of your brand. If Google sees that other people share your page, it may think that you have a good website that deserves to appear higher in search engine results.

Obviously, this is not exactly like that. There are many factors that influence off page SEO and different techniques that can be carried out. Our advice, however, is always the same: curate yourself first good page with original content, quality, and good on page SEO, then go for external links.

SEO Off Page works mainly with the creation of links that point to your web page, this technique is called Link building.

There are numerous strategies for link building that you can follow to get links naturally and improve the positioning of your website. On the internet, you can find many tips on how to generate different types of links, but you should avoid spamming. It is essential that the links are created spontaneously and naturally.

Off Page SEO Factors

Internal Link Building

Before starting with an external linking strategy, it is convenient to pay attention to internal link building or the internal links of your website. An internal link is a link created between two pages within the same domain.

The internal links help you to create the structure of the page and distribute the link juice (authority of page that you transmit in your links). Thanks to them you can navigate from the main page to the sections, subsections and other content; thus affecting web browsing and usability.

Optimizing internal links is as important as external, so pay attention to these links, take care of the anchor text you use and try to find a balance between keywords to position and other more generic.

External Link Building

This is the strategy that will have more weight for the Off-Page positioning of your page. Actually, depending on how fussy you are, you could include all the techniques that we mentioned earlier in this article and say that SEO Off Page is basically just link building.

As we said at the beginning, SEO Off Page is all the SEO that is done outside your page. And, what better than “benefit” from the SEO of other pages?

The final idea of ​​the link building is that third-party sites link to you. If it is natural (a blogger sees your website, loves it and shares it on their blog), it’s better. If not, you have to look for the links in an active way and ask for them without fear.

Of course, without fear, it is too much to say. You have to ask for links carefully, in a very personalized way and only when it makes sense. For this, there are different strategies, such as Broken Link Building which consists in detecting broken links in other pages and propose to change the broken link for one of yours that has better content than the previous one.

Create Content of Interest

There is no better way to “leave a trace” on the internet than by creating content that is disseminated on its own. The strategy of generating natural links is reduced to the content. It is essential to create original and interesting content to earn links to your website.

Creating a business blog is a good option to improve the positioning of your website since it allows you to generate updated content on an ongoing basis (Google loves fresh and updated sites). In addition, if you strive to create a strategy of interesting content, these are likely to generate dissemination and get, little by little, an adequate volume of links.

A highly recommended practice is link baiting, which consists of generating very attractive content and information for readers and distributing it free on the internet. If it is interesting enough, it will spread through all kinds of platforms without much effort. You are basically generating such attractive and interesting information that people can’t help but share and interact with on its own by all types of platforms without much effort. This way, you can attract a large number of links without ever asking for them.

But what content is of interest to users? Press releases work very well if they are relevant to the media, infographics and videos, tutorials and guides, conferences or events, reports, statistics, etc.

You can not even consider an Off-Page strategy as such, but it is the basic pillar and the one that you have to take care of the most. You will see how in the end everything else is based on having good content. If you do not have it, it’s hard for any SEO strategy to work and content is what’s going to help you rank.

Linkbaiting Techniques

Create creative and curious content that calls attention and could go viral.

Generate debate and opinion. The articles that generate opinions, debates, and criticisms, are very useful to capture links to your site.

Offer free online courses or free ebooks of interest to your users. The word “free” usually attracts attention and is a good way to get more links.

Create audiovisual content. Videos have a great power of seduction and virility and can increase your brand awareness.

Encourage users to share your content with a Call to Action.

Give the public thanks when they share your content.

Observe the market, the competition and keep those referring in your own sector (influencers) close.

Share interesting content from others and do not limit yourself to yours.

Social Media

The more you share, the more relevance your content will have. In addition, it is a good way to get exposure and thus increase your chances of getting natural links. Remember that in the end, they are the most valuable to Google.

That’s why it’s good to share what you do on the networks. But beware, not on all the networks of the world nor at all hours without rhyme or reason. You have to prepare a social media strategy taking into account which networks fit more with your business, where is your target audience, etc. This way you will reach people interested in what you have to say more inclined to share.

Facilitate the user with the possibility of sharing the URL of your website on social networks. Include the social buttons on your website in the header, in a visible place.

Guest-Blogging 

Select blogs related to your sector and leave relevant and meaningful comments including a link to your page. Or, better yet, publish on blogs (again, related and meaningful) that allow collaborations from third parties. This is a technique that is getting more and more popular.
If done well and avoiding all spam, it can be very effective. If there is a blog in your sector with a good positioning and authority that allows you to collaborate with content (as always: original, that provides value, interesting for readers, etc., etc.), it can be very positive for your page that you publish on.

DirectoriesOff Page SEO Checklist and Techniques

Registering in directories is an old SEO off page technique, which is still very useful today. The most important thing is to find directories of quality, with a good reputation, that have been minimally exploited and that could have a potential impact on your positioning.

Link building with directories should be done with caution, manually and progressively in the medium-long term. It is not advisable to do it through automated programs since the search engines could consider it as an “unnatural” increase in the popularity of the website and penalize it.

Recommendations:

Search for Directories that are related to the theme of your website.
If you use the same directory, do not always send the same page. Alternate the use of different anchor text.
Remember that the quality of the directory is better than the number of links you leave and a bad link can damage your SEO positioning.

Help others and participate in sites of your theme
Participate in forums and blogs related to the theme of your website. Helping others is a way to earn a reputation while getting more links. To achieve naturalness, try to get links from pages related to your sector.

Analyze Your Competition

Studying your competition and analyzing who links them and who they link to will give you valuable information for your link building strategy.

You can find other websites related to your sector and link to them. By correlation, Google will understand that if you link to pages related to the sector, your web property also deals with the same sector. In addition, it is a good idea to get links from sites that link to your competition, because by the co-citation principle, Google establishes a relationship between two sites linked from the same source.

Now, do not limit yourself to follow the strategy of your competitors; the best thing is to innovate and overcome them.

Off Page SEO Checklist In Summary

In the end, the best thing for a good SEO strategy is to combine both on and off page SEO. It is useless to have many quality links to your page if it does not offer good content or is poorly organized. Think that if Google detects bad links to your page how they could penalize you, losing all of your hard work just like they. A bad link building campaign could not spell a good outcome for your site and you need to make sure that you do your linking strategy properly.