Off Page SEO Checklist
Off Page SEO is defined as the actions that we carry out off your website to improve SEO or web positioning. SEO is very important because it adds credibility to your website, improves brand awareness and allows users to find what they are looking for. The basis of the strategies for this type of search engine optimization are the links, which are one of the main providers of traffic to your website. This is what this is all about, and exactly why you need an Off Page SEO Checklist.
Before launching yourself to look for places to leave links, you have to start with your site; offer a good image for the public: clear and clean design, good SEO optimization, usability, and user experience, accessibility, reliability, speed, good content, the reputation of the domain, etc.
Off Page SEO is the SEO that takes place outside your web pages. It is, in essence, what tells the search engines what others think of your website. As you can imagine, having a good SEO Off Page strategy is very important for your organic positioning. It is a clear indicator of the relevance of your page to other users.
Although it may sound a little unfair, for the search engines it is very important what others think of you. Keep in mind that, after all, they are nothing more than robots formed by thousands of algorithms (incomprehensible to most of us) that can not comment on whether a page is good or not the same as a human would.
If Google (or any other search engine) sees that your page is being linked by other sites that it considers relevant, it may think ” Hmm, maybe it’s because it has good content, let’s rank it”. Of course, this is not so easy and does not work exactly like that (hopefully).
Imagine that you are going to start a link building strategy and you have to search for websites. forums, or directories to leave links. Would you leave it anywhere? Or would you look at the aspect of the website, the design, the usability, and structure? If you find two similar pages; you would always tend to link to the one that gave a more professional image. Therefore, a good design and good user experience help when getting links.
It’s no use having an SEO Off Page strategy without a good landing page. If you do not have good content, nobody is going to want to share your page. And that’s precisely what off page SEO is about; that third parties share your content, mention you, link you and, in essence, act as “preachers” of your brand. If Google sees that other people share your page, it may think that you have a good website that deserves to appear higher in search engine results.
Obviously, this is not exactly like that. There are many factors that influence off page SEO and different techniques that can be carried out. Our advice, however, is always the same: curate yourself first good page with original content, quality, and good on page SEO, then go for external links.
SEO Off Page works mainly with the creation of links that point to your web page, this technique is called Link building.
There are numerous strategies for link building that you can follow to get links naturally and improve the positioning of your website. On the internet, you can find many tips on how to generate different types of links, but you should avoid spamming. It is essential that the links are created spontaneously and naturally.