SEO Audit Checklist

Compiling an SEO Audit Checklist is something you need to do before performing an audit on your website so that you can get a clear outline of what needs to be included. We will make clear now that there is a difference between an SEO Audit and an SEO Analysis with this list focusing on the former.

SEO Audit Meaning

SEO is nothing more than an online marketing tool to achieve some objectives. An SEO audit is designed to expose the weaknesses in your sites search engine optimization and show you what needs to be improved on.

SEO Audit Checklist

1. Your Goals

As you can see, an SEO audit is very similar to any analysis of a business. And as in all, the first is your objectives. What goals do you have? Most likely, these objectives are encompassed within the digital marketing strategy. If you are a smaller company and do not have a strategy, ask yourself, what do you want to achieve? Where do you want to go? Only based on your goals you can analyze the results.

2. Analysis of The Competiton

Define your online competition and analyze what keywords you are positioning for.

Know what your competition is doing and how it is always essential. But for SEO it’s especially important since you’re going to compete directly with them for the search results on Google and other engines. You have to know where each one is and & what keywords are being positioned. So you can know how you can differentiate yourself from them.

It is likely that after this analysis you discover that you should not put the effort in X keyword because it turns out that all your competition is in the top positions and it will be very difficult for you to find a space there. However, you may discover a word that no one is bidding on and take advantage of for your strategy.

3. Keyword Analysis

The keywords are the basis of your SEO strategy.

Are your keywords well focused? When you prepare your SEO strategy, you determine some keywords that you will then use on your page. This is known as Keyword Research. With time is when you can go knowing if these words were well chosen or not.

Analyze how your sites pages are positioned with respect to your words and their behavioral ratios. If you have a keyword with lots of impressions but few clicks (that is, a low CTR), it is very likely that you are not reaching your target audience or that whoever uses that word does so with another goal in mind. It is something very common and that you will only be able to see with an analysis once the word has been in operation for a while.

You can also use Google Analytics and go further and see what behavior the users that arrive through your keywords have on your page. Do they spend a lot of time on your website once they land on it? Great! That is, it is a well-focused keyword.

4. Technical Analysis

A correct technical operation of your website is the basis of everything else.

Is your website working well? Ask your webmaster to do a complete review of your site. Check if everything is fine and if not, why is it failing. Trying to analyze a website with basic technical problems can become an incredible hassle.

5. On-Page SEO Analysis

OnPage SEO are the actions that are carried out on a web page.

Once you have analyzed the most technical part, it is necessary to use the pages as such. This analysis consists mainly of two parts:

Content Analysis

Check thoroughly the content of your entire website, but do it page by page. Check that the keywords are well placed and that the content is well focused on your audience and what you sell.

Analysis of User Experience

When a user arrives at your page, is it easy to be handled by it? Do you find what you are looking for without problems? Put yourself in the mind of someone who does not know your site and navigates through it. Check it on all devices with this tool.

6. Off-Page SEO Analysis

Off Page SEO is actions that are carried out outside of a web page, but that seek to improve their positioning.

What happens outside your page can also affect, and to a large extent, your positioning. In this step what you will have to do mainly is to analyze the incoming links to your page. Do a complete analysis of all the links that come to you and take advantage of those that are of poor quality to be cleaned, the only thing they do is harm you. It is also important to detect new opportunities.

7. Analysis of Results

Take everything you’ve seen in the previous steps and look at it globally, is it helping you achieve your goals? Should you change something? Probably with your audit you will discover many points to improve and many others that are giving you good results. They are as important as the others, analyze them well!

If you can’t do this yourself, get an SEO Audit service done by a professional. Sometimes it’s better to pay someone who has years of experience in doing something you get you the best result in a shorter amount of time.