SEO Best Practices For Google Checklist

We offer you the SEO best practices for Google checklist to help you optimize your website in order to boost your organic rankings. A websites or webpages ability to rank always starts with onpage SEO and if you don’t follow these core guidelines you may be missing out.

Keyword Research

Keywords are also known as search phrases; and are what you type into a search engine when you want to look something up. Essentially, every phrase is a keyword. “Google SEO best practices” is a keyword, “how to train your dog” is also, etc.

SEO Best Practices For Google Checklist

How to Do Keyword Research

Make a list of keywords by which your users would look for you and use the same language as them.

Look at our article on how to do keyword research for a more in-depth look into this topic.

This is all about brainstorming and pointing out all the keywords that you can think of to name your article, your product or service. For example, imagine that you have an online marketing agency. What and how would your main buyers search for you? What are the most common questions that your users would ask? What would they need? For example, they could search ‘How to increase sales’, ‘cheap web design’, or ‘SEO services’, but maybe they would not look for ‘hire a data analyst’.

One of the actions that we will have to carry out in order to influence the traffic we obtain to our website is to understand and study the decision-making process of consumers in our target market.

The Knowledge Stage

In this stage, the user has a problem or a need, so they go to Google to solve it. At that point, if we know the needs of our customers well, thanks to SEO we can appear in the top positions of the search engine results page.

Through this information search, the consumer will know the different products that adapt to their needs. In this stage, we will use keywords based on problems or needs: How to increase sales, cheap web design, SEO services, etc.

The Consideration Stage

In this phase and after doing a search to solve your problems and needs, the client comes to us in the consideration phase.

In this phase, we will use keywords based on solutions: tips to increase the sales of an online store

Decision Stage

In this decision phase, the customer, after comparing the different products or brands to analyze which service best suits their needs, expresses their desire to acquire a unique service from a particular brand or company.

Expand your list by searching the web for alternatives.

Write one of the keywords in a search engine and see the results. Google search suggestions, also known as Google Instant, can help you expand your keyword list.

Determine what keywords people are using to find your site.

Decide which keywords have the greatest chance to appear in the top positions. To do this, try to find long tail keywords, with little competition, that is, searches of 4 or more terms that tend to be very specific.

Example: SEO best practices checklist

Create Content Around Keywords

Search engines are increasingly smart and not only understand keywords, but try to understand the intentions of the search engine. In this concept stands out the term “Semantic Search”, and you should be creating content centered around specific topics and their related sub-topics, terminology, jargon, etc. Also, be sure to check your keyword density for all of your articles to avoid over-optimization.

Base Your Content Around A Main Keyword

Use the main target keyword in the title and in the URL of the page.

The Title represents a brief description of the content of the page. Try that the keyword appears at the beginning of the title, but without over optimizing, always trying to make the title meaningful and natural.

Use the main keyword in the URL of the page. Google gives more value to a website that contains a relevant keyword in the URL, since a URL that contains a keyword in the address not only benefits the search engines but also helps users to understand better the page and it’s content.

Recommendations for URLs

Try to have your keywords in the URLs

Try to make the URLs as user-friendly as possible by eliminating extraneous and unnecessary characters.

Try to place your keywords as far to the left as possible.

Try to use URL names below 5 words on websites.

Use it Naturally

Remember that content is one of the most important parts of our website, so do not abuse the use of keywords and write for people and not for robots. If you need to, try using an article rewriter to get some content.

Try to use your keyword in the titles of your content so that users and search engines can identify it at a glance.

It is also a good place to leave your objective keyword in the first paragraph of your content.

ALT Attributes for Images

Google does not see photos, so to understand what’s in front of you, read the alternative text or the attribute. For this reason, the alternative text must be written in a ‘human language’ and preferably with keywords.

Keyword in the Headings

The most important headings are h1 and h2 and are used to work the main keyword that we want to position.

The keywords of the h1 should appear on top always and the rest of the headings should follow numerically through the article.

Keyword in Meta Description

The meta description helps us to indicate what is the content of our page, and helps the search engines to classify our page around a certain topic. It is a good option to include in it the main keyword that we are working on.

Relevant Links

Include relevant internal and external links within the content. Take advantage of the text of the hyperlink (anchor text) to include keywords for which you would like to position yourself.

The links are one of the main providers of direct traffic to our website since they allow us to get visibility of our website and branding. In addition, links increase the authority and reliability of a page for search engines and help to relate the relevance of a page to specific keywords.

The anchor text is very important because the search engines use them to obtain information about the topic of the page that is being linked and help to position those linked keywords. But any linking technique using anchor text is not valid, with the arrival of Google Penguin, the rules changed and now it is necessary to combine anchor text optimized by keywords to position with other generics such as “click here, and “more information”. The objective is that the links appear natural and not created to over-optimize or fall into the technique called Anchor Text Stuffing.

Create User Experience

Create a good user experience. Make sure your website is intuitive and easy to navigate. The user experience is a factor that influences SEO more than we think since in SEO the user sends it. Google measures the user experience according to factors such as the time spent on the page, the bounce rate, the number of clicks a link receives, and much more.

Optimize For Mobile

80% of internet users have their own mobile. The number of smartphone users grows exponentially each year and therefore, the importance of SEO for mobile. If you want to be where your users or potential clients are, you have to position yourself to appear in the results of your searches through mobile devices.

Promote your Site

Create a blog
Share your content on social networks
Invest in SEM campaigns or Google advertising
Plan link building campaigns
Create promotions
Create email marketing campaigns
Earn links to your site

Search engines follow links between pages to see how they are related to each other. The links that enter your website are called “inbound links” and the technique to get them is called Link Building (get other websites link to yours).

If your business has a physical address, create a Google+ page and complete Google My Business

Google Plus, despite not being the most used social network, is the social network with the greatest impact on the organic positioning.

To take advantage of its potential:

Share content on Google+

Get +1 on your publications

Have a high volume of people in your circles optimally and naturally optimize your personal profile

Link your Google + profile or your Google + page on your website or blog and also on the rest of the social networks.

Share your publications via email. Google Plus allows you to select at least one circle to notify users of the circle by email. In this way, your publication will reach more people.

Take into account the conversations of users about your brand, the references, and ratings of users; quality content.