SEO for Images

Did you know there is SEO for images? Yes, the images are positioned. And yes, there are tricks to get your image out of the first in the search results. SEO for images is a thing and can actually result in bringing traffic to your site.

SEO is not just to position written content, far from it. There are positions for videos on YouTube, the LinkedIn profiles, the social network profiles they position themselves too, your own name… Really, everything that is likely to go on Google (or other search engines), is likely to have SEO. Image SEO is not different from all this and is governed, more or less, by the same principles.

What is Image Optimization?

As the name implies, this is the technique of optimizing images for search engines. The images represent another opportunity for your website to appear first in the search engines; only that, in this case, it would appear in the image section. A section that is very commonly used but that, on the other hand, is very forgotten in web positioning strategies.

SEO for Images

All the images on your website are susceptible to positioning, which is why it is important to try to optimize them based on SEO before uploading them. And not only those on your website but also those that you share on your social networks, especially on Google+ and Pinterest.

Now, should you make the same effort to position ALL of your images? Not really. Keep in mind that there are hundreds of thousands of photographs on the Internet and that these are very visual elements (logically). One thing is that your image is positioned, but if it is bad (for whatever reason) and nobody clicks on it, the effort has not helped you.

That is to say, we recommend you focus your strength on quality images, preferably that they contribute content by themselves, such as infographics.

Best Practices for Image SEO

We start with the most obvious and, for that reason, the most forgotten. Always name your images with your keyword. The name is one of the elements that the search engines will first read. If the image is called “img_final-2.jpg”, you are not providing useful information to the search engine! And you can not imagine the number of nameless files we can find on the Internet, surely even one of us has sneaked in!

Image ALT Tags

The ALT text is both the information that search engines will read and the text that appears when the image, for whatever reason, cannot be displayed. It is one of the key elements in SEO for images, and essential that you always fill it.

Again, put here your keyword. Of course, always try to be related to the actual content of the image. Remember what users will see if the image fails to load. If you have put on your website a picture of a dog, but your keyword is "fruit shop", it does not make any sense for your image to be called like that in this case. Nor does it make much sense that you want to position the image of a dog if you are a fruit shop.

The ALT text should be a brief description of the image that allows both searchers and people the content of the image.

The URL

Because yes, the images have URLs. Whenever you upload an image to your website, it will be placed in your domain.

The quality of the URL where it is hosted will affect the SEO for images. This means if you have a very powerful domain, that will help your positioning and vice versa.

The Size

Very large images that weigh a lot, can reduce the loading time of your page. This can negatively affect the overall SEO of your site. That’s why you always have to try to upload optimized images "for web and devices". That means, they have enough good quality to make them look good, but they weigh a little so that they do not affect the loading time.

As for SEO for images as such, it is best to find a good balance between quality and size.

The Neighborhood

When you upload an image to your website, it does not stay on a parallel plane where the photos live. Instead, it will be affected by all the content that surrounds it: keywords, texts, other images… Everything has to have a good harmony at the SEO level to achieve a good positioning.

Get Sharing

When you have a very powerful image that you want to position at all costs, share it. On your blog, in other blogs, on other websites… whenever you can. The engagement affects the future positioning of your image very positively. This works the same as always, the more you share, the more Google will understand that it is a quality image with interesting content for your audience. And, therefore, the higher it can place it in searches.